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Online courses have quickly become one of my favourite methods for serving a niche audience. When you create an online course, you can:


  1. Focus on a specific topic and explore it deeply, much more so than a single blog post or podcast can cover.

  2. Employ a variety of teaching methods, including video, audio, text, and exercises like worksheets.

  3. Ask your students to complete homework that reinforces your teaching.

  4. Foster a deeply engaged community around your course’s subject. Facebook Groups or Slack communities are good tools for this.

  5. Set up a passive income stream that allows you to determine your level of engagement.

  6. Charge a premium price for a quality learning experience.



Creating a great course worthy of a premium price requires that you make a solid investment in time and effort up front, but when done properly, it allows you to build a solid passive income stream for your business. My online courses were instrumental in helping me grow the Smart Passive Income business, and I want to teach you how to do the same for your business.

This page serves as an index to all of the content I’ve created on creating and selling online courses. Bookmark it and return throughout your creative process. Be sure to click through to the posts and podcasts that I share below; they contain a wealth of information.


If you read only one thing before you get started, let it be this: How to Create and Sell an Online Course: The Ultimate Guide. In this post, I walk you through the process of planning and creating your online course. Here’s the course creation process in brief—I go into lots of detail on each of these points in this post:

  1. Define the Transformation

  2. Brainstorm the Content

  3. Organize Your Thoughts

  4. Make the Outline

  5. Pre-Sell the Course (That’s right! You’re going to sell the course before you create it!)

  6. Communicate

  7. Build the Course

  8. Collect Feedback

  9. Refine the Course

  10. Be Confident




Use catchy, fun text to tell people what you offer.

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