Email the Smart Way is designed to help you write emails that will connect with and serve your audience. It will teach you how to provide value and build a trusting relationship with your audience.
But what if you don’t have an email practice set up yet? In the next section, you’ll find two resources specifically for you—my in-depth tutorial on How to Start an Email List , which walks you through the entire process of setting up your account, as well as my 0 to 100 Email Challenge, which shows you how to find your first 100 email subscribers.
Once you have your email list established, the fun begins! This is how you get to know your audience better, and as you do, I recommend you begin a process called “segmentation,” where you identify specific needs of sub-groups of your audience. This will allow you to create content and offer resources just to the people who need them, without bothering your audience members who aren’t ready for that content yet. Read more on segmentation in the next section.
There is far more on this page than you can absorb in one sitting! Don’t worry—these resources will be here for as your business grows. I keep it current with the latest advice for improving your email marketing. Let’s get started!